Industry: Candles
Services Provided: Website Designs, SEO, Paid Ads
Website: scrumptiouswicks.com
Background
Scrumptious Wicks is a boutique candle company offering a range of Indian and South Asian-inspired candles. Despite having a unique product line and loyal customer base, they struggled with building a wider online presence. NewLook Designs was tasked with enhancing their website and improving SEO to drive organic traffic and elevate brand visibility.
Opportunity Areas
Scrumptious Wicks had significant potential to expand its online presence by reaching a broader audience and increasing brand visibility. Their website, while functional, could be enhanced to provide a more engaging and seamless shopping experience for customers. By improving their SEO, Scrumptious Wicks could boost organic traffic, ensuring that more potential customers discover their unique candle offerings. Additionally, with peak sales during key seasons like Diwali, there was an opportunity to implement targeted marketing strategies to maximize seasonal sales and engagement.
Our Approach
NewLook Designs focused on two key areas to drive growth:
- Website Enhancements: Updated the store locator, added a best-sellers section, and optimized the site for speed and mobile use.
- SEO Strategy: Conducted keyword research, optimized page and blog content, and improved technical SEO to drive organic traffic.
Website Design Enhancements
Optimize Blog Content
Added images to better engage audience and keywords to rank higher for SEO
Outcome
The holistic approach implemented by NewLook Designs led to the following improvements for Scrumptious Wicks:
- Increased Organic Traffic: A rise in website visitors through improved SEO.
- Better User Experience: A smoother, more engaging website for customers.
- Stronger Online Presence: A more prominent position in the digital marketplace.
Next Steps
As Scrumptious Wicks approaches their peak sales seasons, NewLook Designs will execute a targeted paid ads campaign to further drive traffic and conversions during key periods such as Diwali and the holiday season.