Company Name: Strong Szn
Industry: Clothing
Services Provided: Website Design, SEO
Website: strongszn.com
Background
Strong Szn, a newer athleisure start-up, is focused on inspiring individuals with its “stay strong” message. As a growing brand, much of the digital marketing work was started from scratch. They partnered with NewLook Designs to build a stronger online presence and create a more engaging website that would attract and retain customers.
Opportunity Areas
As a new brand, Strong Szn had a unique opportunity to establish a solid foundation for its online presence. By revamping the website’s homepage, navigation, and About page, we could significantly enhance the user experience, making it easier for visitors to explore the brand and its products. With SEO, the focus was on building domain authority from the ground up, aiming to drive organic traffic to the website over time. Additionally, this offered an opportunity to position Strong Szn competitively in the athleisure space by focusing on key search terms and improving visibility.
Our Approach
NewLook Designs tackled two core areas:
- Website Design Revamp: We revamped the homepage and navigation to make the site more intuitive and product-focused. By adding more prominent CTAs and featuring best-selling products, we improved the shopping experience and guided users toward conversion points.
- SEO Strategy: Starting from scratch, we conducted thorough keyword research, optimized content across key pages, and enhanced the site’s internal linking structure. We also created four high-quality blog posts and initiated a link-building campaign to acquire high-value backlinks. The goal was to steadily build domain authority and increase organic traffic.
Website Design Revamp
SEO Strategy
We optimized the content across many pages by updating titles and meta tags as well as created quality blog content.
Outcome
Our efforts began yielding tangible results within the first three months, significantly enhancing both the website’s functionality and the brand’s visibility:
- Improved User Experience: The redesigned website provided a much more intuitive and user-friendly shopping experience. Visitors were able to navigate more easily through the homepage, find products faster, and interact with CTAs, which ultimately led to higher engagement and conversion potential.
- SEO Success: Despite starting from scratch, the SEO strategy produced impressive results. Strong Szn saw over a 700% increase in impressions within the first three months, significantly increasing the brand’s visibility in search results. In addition, there was a measurable rise in website clicks, marking the start of consistent organic traffic growth. These results have laid the groundwork for continued improvements in search engine rankings and brand discovery.
Optimize Blog Content
Added images to better engage audience and keywords to rank higher for SEO
Next Steps
Moving forward, we will continue to refine Strong Szn’s SEO strategy, focusing on ongoing keyword optimization, content development, and link-building to maintain momentum. In future phases, we’ll explore paid advertising strategies to further accelerate traffic and conversions.