Industry: Creative Media Production
Services Provided: Website Designs
Website: Viaanya.com
Background
VIAANYA is a creative media company that focuses on producing high-quality marketing assets such as images and videos for businesses. As a brand-new business, VIAANYA needed a digital presence that would establish its brand and communicate its offerings clearly. They partnered with NewLook Designs to create a professional and functional website that would not only showcase their portfolio but also help potential clients navigate the services they offer.
Opportunity Areas
As a newly established business, VIAANYA had the opportunity to create a strong first impression through its website. The primary goal was to design a site that effectively presented their creative work while making it easy for potential clients to understand their services. By building an intuitive user experience and showcasing their portfolio in a visually compelling way, VIAANYA could differentiate itself in the competitive creative media space.
Our Approach
NewLook Designs focused on building a website that aligned with VIAANYA’s creative identity and business goals:
- Website Design: We created a clean, professional website that was easy to navigate. The design emphasized VIAANYA’s portfolio, with dedicated sections for showcasing marketing assets such as images and videos. A user-friendly layout was implemented, ensuring potential clients could easily find information about services and previous work.
- Showcasing the Work: The ‘Portfolio’ section was structured to highlight VIAANYA’s creativity. The layout featured a sticky company logo next to the corresponding marketing assets, providing an engaging, seamless viewing experience that aligned with their brand identity.
- User Experience: We prioritized a smooth user journey, making sure that the website was optimized for both desktop and mobile. This made the site accessible to a wide audience and allowed VIAANYA to connect with clients easily.
Website Design Enhancements
Outcome
The new website for VIAANYA provided a professional platform to support the business’s growth:
- Strong First Impression: The website’s clean, professional design helped establish VIAANYA as a serious contender in the creative media industry. Visitors are immediately drawn to the company’s portfolio and services.
- Clear Navigation: The simple, intuitive structure made it easy for potential clients to find what they were looking for, driving engagement with VIAANYA’s offerings.
- Engaging Portfolio Presentation: The portfolio presentation effectively highlighted VIAANYA’s creative assets, making it easy for potential clients to evaluate the company’s capabilities and reach out for services.
Next Steps
VIAANYA’s website is now set up to scale with the business. As the company continues to grow, NewLook Designs will continue to support the business with ongoing enhancements and digital marketing strategies to further increase visibility and client engagement.